--- title: A Retailer's Guide to Social Media Marketing - Brightpearl description: This free guide provides you with everything you need for a 101 class in social media marketing for retail. More advice, tips and best practices at Brightpearl. --- [![Logo\_Brightpearl-logo-Blue-full\_EDIT.png](https://info.brightpearl.com/hs-fs/hubfs/Logo_Brightpearl-logo-Blue-full_EDIT.png?width=830&name=Logo_Brightpearl-logo-Blue-full_EDIT.png "Logo_Brightpearl-logo-Blue-full_EDIT.png")](http://www.brightpearl.com) [![Book a Demo](https://no-cache.hubspot.com/cta/default/2304371/8b4a5e50-9cc9-4cae-9bfe-95023e61d39e.png)](https://cta-redirect.hubspot.com/cta/redirect/2304371/8b4a5e50-9cc9-4cae-9bfe-95023e61d39e) ![](https://info.brightpearl.com/hs-fs/hubfs/LP_background_hand.jpg?width=1920&name=LP_background_hand.jpg) # A Retailer's Guide to Social Media Marketing Social media is the key to retailers acquiring new customers, strengthening brand presence and most importantly, increasing the number of orders. The power of social media in today’s digital age is incredible, so in this guide we’re sharing everything you need to give you a 101 class in social media marketing. ![A-Retailer's-Guide-to-Social-Media-Marketing](https://info.brightpearl.com/hs-fs/hubfs/Whitepapers/2016%20New/A-Retailer's-Guide-to-Social-Media-Marketing_3d-cover-min.png?width=566&name=A-Retailer's-Guide-to-Social-Media-Marketing_3d-cover-min.png "A-Retailer's-Guide-to-Social-Media-Marketing") #### Pros and cons of each social media platform #### When and how often you should post to each channel #### Advice for growing your social media following #### "To the point and easy to read." ![White-paper-testimonial-james-encompassed\_0.jpg](https://info.brightpearl.com/hs-fs/hubfs/Images/eBooks,_Guides_and_Whitepapers/White-paper-testimonial-james-encompassed_0.jpg?width=400&height=400&name=White-paper-testimonial-james-encompassed_0.jpg) James Detain, Encompassed Ltd #### "The most informative, enlightening and supportive set of information you can get for your retail business." ![White-paper-testimonial-elaine-swiftdatapro\_0.jpg](https://info.brightpearl.com/hs-fs/hubfs/Images/eBooks,_Guides_and_Whitepapers/White-paper-testimonial-elaine-swiftdatapro_0.jpg?width=200&height=200&name=White-paper-testimonial-elaine-swiftdatapro_0.jpg) Elaine Honeywood, SwiftDataPro ### Recommended content just for you Read our pick of the best [![How-to-build-a-loyal-social-media-following-for-ecommerce-brands](https://info.brightpearl.com/hs-fs/hubfs/Images/2016/Bought_stock_images/how-to-build-loyal-social.png?width=342&name=how-to-build-loyal-social.png "How-to-build-a-loyal-social-media-following-for-ecommerce-brands")](https://blog.brightpearl.com/how-build-loyal-social-following-ecommerce-brands) [How to Build a Loyal Social Following for Ecommerce Brands](https://blog.brightpearl.com/how-build-loyal-social-following-ecommerce-brands) [![Automating-customer-service-for-retailers](https://info.brightpearl.com/hs-fs/hubfs/social-suggested-images/Automating%20Customer%20Service%20for%20Retailers_Landing%20page-min.jpg?width=342&name=Automating%20Customer%20Service%20for%20Retailers_Landing%20page-min.jpg "Automating-customer-service-for-retailers")](https://info.brightpearl.com/guides/automating-customer-service) [Automating Customer Service for Retailers](https://info.brightpearl.com/guides/automating-customer-service) [![4-ways-to-make-social-media-a-great-support-channel](https://info.brightpearl.com/hs-fs/hubfs/Blog_Images/Death_to_stock_photography_weekend_work_9_of_10.png?width=342&name=Death_to_stock_photography_weekend_work_9_of_10.png "4-ways-to-make-social-media-a-great-support-channel")](https://blog.brightpearl.com/4-ways-make-social-media-great-support-channel) [4 Ways to Make Social Media a Great Support Channel](https://blog.brightpearl.com/4-ways-make-social-media-great-support-channel)   ![](https://static1.squarespace.com/static/576a42e73e00be6e59a5e6c7/t/585b602c4402432c4bc69298/1497371886838/brightpearl+footer+logo?format=300w)   Company [About us](https://www.brightpearl.com/company/our-story) [Our people](https://www.brightpearl.com/company/our-people) [Careers](https://www.brightpearl.com/company/careers/our-culture) [Press center](https://www.brightpearl.com/company/press-and-media) Useful links [Support](https://help.brightpearl.com/hc/en-us) [T & C’s](https://www.brightpearl.com/ts-cs) [Privacy policy](https://www.brightpearl.com/privacy-policy) [Security](https://www.brightpearl.com/security) Partner Services [Find a Partner](https://www.brightpearl.com/find-a-partner) [Become a Partner](https://www.brightpearl.com/become-a-partner) [Refer a customer](https://www.brightpearl.com/refer-a-customer) [Partner resources](https://www.brightpearl.com/partner-resources) Contact us US: +1-888-320-5069 UK: +44(0) 117 981 7361 [Get in touch](https://www.brightpearl.com/contact-sales/) [Contact support](https://www.brightpearl.com/contact-sales/) --- - [![Pinterest icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/pinterest.png)](https://www.pinterest.com/brightpearlhq/) - [![Youtube icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/youtube.png)](https://www.youtube.com/channel/UClXK_fCIwLOiqjllASBq2PA) - [![Google icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/google.png)](https://plus.google.com/u/0/+Brightpearl) - [![Facebook icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/facebook.png)](https://www.facebook.com/BrightpearlHQ/) - [![Linkedin icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/linkedin.png)](https://www.linkedin.com/company/brightpearl) - [![Twitter icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/twitter.png)](https://twitter.com/BrightpearlHQ) --- © Brightpearl Copyright 2020 All rights reserved Be Better Retailers