The New Realities of Direct-to-Consumer: Customer expectations and the direct-to-consumer revolution

Build a full functioning storefront and back office engine to accelerate conversions and build consumer trust with your direct-to-consumer business.

Join our webinar with Direct-to-Consumer and e-commerce specialist, BigCommerce, as we explore what you can do to increase your business revenue and keep up with the demand to keep your brand relevant

As major brands like Nike and L’Oreal shift significantly towards a direct-to-consumer model and disruptors like Dollar Shave Club, Under Armour, and Warby Parker explode into the market, they pose a dangerous new threat to retailers and established brands who are failing to grasp the need to be ‘fast & frictionless’.

Brands must now act fast to embrace the DTC opportunity and meet new shopper expectations, or risk being eaten for breakfast by brands who are already owning the entire customer journey. This is the new reality for DTC brands.

Join our webinar Tuesday February 26th at 11am CT/12pm ET, as we explore how retailers can address widespread and common consumer concerns of selling DTC. Whether you are just starting to dip your toes into DTC, or are looking on ways to improve, we will have a panel of experts to show you what you need to know to take your brand to the next level. We'll also showcase examples of how other merchants achieved this, along with their results.

In just under 45 minutes you'll learn how to:  

  • Ensure you meet consumer expectations for buying directly from your storefront
  • Create a valuable user experience, so that your customers come back for repeat purchases
  • Establish quality loyalty, referrals, and customer review programs
  • Reduce basket abandonment rates and drive conversion
  • Create a single source of truth for stock, orders, automated fulfillment and deliveries 

Get Omnichannel ready today

Can't make the date? Don't worry, we'll send you the recording if you register.


About BigCommerce

Through our BigCommerce app you can connect your storefront with the rest of your business, keeping it in sync and cutting down on your daily tasks. Inventory can now be shared live with your other sales channels, maximizing selling potential and minimizing effort, and the risk double selling.

About Brightpearl 

Brightpearl is a cloud-based ERP for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms.