The State of Omnichannel Retail

Learn about the omnichannel chasm: why 87% of retailers agree omnichannel is critical to their business, yet only 8% have mastered it.

From brick and mortar stores to mobile phones, online shops, text message marketing and more, retailing isn’t what it used to be.

Customers nowadays have the opportunity to make purchase decisions at nearly every twist, turn and click they make. As a result, merchants have to keep up and be prepared to make purchasing from them as easy and as enjoyable as possible.

Today, over 90% of retailers and brands have an omnichannel strategy or will invest in one soon but only 8% believe they have mastered omnichannel.

The gap between omnichannel adoption and excellence is staggering. Embracing the promise of omnichannel is not the same as implementing effective strategies and technology and retailers are failing at execution on a substantial scale.

This new free report, The State of Omnichannel features respondents from a cross section of retailers, ranging from independent to enterprise level. It will help retail executives make more informed decisions and improve their omnichannel strategies and approaches. It covers:

  • What omnichannel means to retailers
  • How omnichannel is being used today
  • Omnichannel capabilities planned for the future
  • Retailers' aspirations for omnichannel

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About Brightpearl  

Brightpearl is a cloud-based ERP for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics.

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