Email is the backbone to retail marketing strategies and how your customers are used to interacting with brands. Use this guide to empower and automate your email marketing, whilst keeping it a low-touch foundation of your strategy.
Segmenting your customer base
Automating your segmentation and email marketing
Evaluating your campaign success
"The most informative, enlightening and supportive set of information you can get for your retail business"
Elaine Honeywood, SwiftDataPro
"The Brightpearl papers are full of some great ideas to enhance your business strategy!"
![Email Marketing: The Profitable Component of Your eCommerce Strategy [Webinar]](https://info.brightpearl.com/hs-fs/hubfs/Images/2016/Webinar/275x155_Email%20marketing%20webinar%20.jpg?width=342&name=275x155_Email%20marketing%20webinar%20.jpg "Email Marketing: The Profitable Component of Your eCommerce Strategy [Webinar]")
