Brands must act fast to implement a frictionless shopping game plan. Those who don’t, risk being eaten for lunch by DTC native brands who are owning the entire customer journey.

As digitally native brands like Dollar Shave Club, Warby Parker, Bonobos, and Glossier explode into the direct-to-consumer (DTC) market, they pose a dangerous new threat to retailers and established brands who are failing to own the end-to-end consumer experience or fully grasp the need to be ‘fast & frictionless’.

A new report from Brightpearl and Endless Gain shines a light on the shake-up being caused by the DTC movement.

Based on consumer and retailer market opinion , but also biometric research with key brands, learn why so many brands who sell directly to consumers are failing to offer the rapid and seamless end-to-end buying experiences their customers demand. Gain insight into the pain points that must be addressed for brands to align with new expectations for frictionless shopping that are being set by their counterparts.  

Download ‘Fast & Frictionless: The New Reality for DTC Brands’. The report will help you to:

  • Better understand retail and consumer attitudes towards DTC brands and how these will influence future shopping habits
  • Gain insight into what consumers want from a frictionless shopping experience, as well as the major hurdles brands are experiencing aligning delivery with expectations
  • Explore the emotional and psychological expectations consumers have when purchasing from brands
  • Understand how technology systems can remove friction areas, empowering brands to implement a frictionless shopping game plan and compete with DTC native brands.

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About Brightpearl 

Brightpearl is a cloud-based ERP for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfilment, warehouse and logistics. I

About Endless Gain 

Endless Gain are a multi-award winning conversion optimisation agency who create, optimise and personalise customer experiences to increase revenue for their clients.