Loyal not Loyal

Meeting fickle millennial
expectations in the digital age

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Less loyalty means certain groups are likely to change where they buy


  1. Introduction
  2. Millennial buying power redefines purchase behavior
  3. Innovative new approaches are needed to retain the least loyal groups
  4. Experience ratings drop as the buying journey advances
  5. Millennials express most discontent especially post-purchase
  6. More efficient processes are needed to improve the delivery experience
  7. Poor experiences impact the decision to purchase
  8. Fast and frictionless is more important for younger shoppers
  9. Analysis conclusion
  10. Loyal not Loyal? Experts give their views

This report will help you to

If younger shoppers are important to your business then you can no longer afford to alienate them with experiences that fail to meet their expectations; this is becoming even more crucial as millennial buying power increases year-on-year. Leaving gaps in the buying journey will be punished by younger shoppers who lack loyalty and are happy to abandon a brand forever - but usually not before leaving a damning review.

This latest special report from Brightpearl deep dives into the subject of millennial brand loyalty in a digital age. It reveals the secrets to attracting millennials to your brand and keeping them around for the long haul.

Download ‘Loyal not Loyal’ today. This report will help you to:

  • Better understand the attitudes, behaviors and needs of younger shoppers - including what characteristics make them the ‘disloyal’ generation
  • Gain insight into what millennials hate most about ecommerce shopping; what will alienate or cause younger shoppers to leave negative feedback, resulting in lost sales and market share
  • Learn why seamless experiences are vital to getting millennials on board with your brand and what technologies can help to capture brand loyalty
  • Understand why providing experiences in line with millennial expectations could result in huge opportunities for increased wallet capture

Get ‘Loyal not Loyal’ today!

Share a little bit of information and we'll give you a whole lot more, including this special report into the tactics leading brands are employing to build loyalty with the millennial consumer.

About Brightpearl

Brightpearl is a retail operations platform for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, including BigCommerce, Magento and Shopify. Over 1,200 businesses in 26 countries use our platform. We manage over 10m transactions and $3bn of business a year. Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK.

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