--- title: Enhancing Your Small Business SEO - Keywords, Page Optimisation, and Landing Pages description: This paper will help you to avoid the pitfalls of a mismanaged inventory, and drive your business forward - grab your copy now! --- [![Logo\_Brightpearl-logo-Blue-full\_EDIT.png](https://info.brightpearl.com/hs-fs/hubfs/Logo_Brightpearl-logo-Blue-full_EDIT.png?width=830&name=Logo_Brightpearl-logo-Blue-full_EDIT.png "Logo_Brightpearl-logo-Blue-full_EDIT.png")](http://www.brightpearl.com) [![Book a Demo](https://no-cache.hubspot.com/cta/default/2304371/8b4a5e50-9cc9-4cae-9bfe-95023e61d39e.png)](https://cta-redirect.hubspot.com/cta/redirect/2304371/8b4a5e50-9cc9-4cae-9bfe-95023e61d39e) ![LP\_background\_target.jpg](https://info.brightpearl.com/hs-fs/hubfs/LP_background_target.jpg?width=1920&name=LP_background_target.jpg "LP_background_target.jpg") # Enhancing Your Retail Business SEO In a digital age with such fierce competition, an understanding of the basics of SEO can be all the difference for an ambitious retailer. ![Enhancing-Your-Small-Business-SEO.png](https://info.brightpearl.com/hs-fs/hubfs/Enhancing-Your-Small-Business-SEO---Keywords%2c-Page-Optimization%2c-and-Landing-Pages-3d-1.png?width=420&name=Enhancing-Your-Small-Business-SEO---Keywords%2c-Page-Optimization%2c-and-Landing-Pages-3d-1.png "Enhancing-Your-Small-Business-SEO.png") #### What is SEO, and why it matters #### The significance of keywords and how to use them #### How to begin link building #### "Useful tips and tricks from Brightpearl, to help build and grow your multichannel ecommerce business." ![caldex.jpg](https://info.brightpearl.com/hs-fs/hubfs/caldex.jpg?width=400&height=400&name=caldex.jpg) Oliver Straithe, Caldex #### "Brightpearl's white papers are stimulating and thought provoking as we look to develop our young e-commerce channel." ![White-paper-testimonial-nick-katiekerr.png](https://info.brightpearl.com/hs-fs/hubfs/Images/eBooks,_Guides_and_Whitepapers/White-paper-testimonial-nick-katiekerr.png?width=400&height=400&name=White-paper-testimonial-nick-katiekerr.png) Nick Oliver, Katie Kerr ### Recommended content just for you Read our pick of the best  [![email-marketing-webinar.jpg](https://info.brightpearl.com/hs-fs/hubfs/Images/Webinar/275x155_Email%20marketing%20webinar%20.jpg?width=592&name=275x155_Email%20marketing%20webinar%20.jpg "email-marketing-webinar.jpg")](http://blog.brightpearl.com/webinar-email-marketing-profitable-component-ecommerce-strategy) [\[Webinar\] Email Marketing: The Profitable Component of Your eCommerce Strategy](http://blog.brightpearl.com/webinar-email-marketing-profitable-component-ecommerce-strategy) [![mobile-marketing-in-ecommerce.jpg](https://info.brightpearl.com/hs-fs/hubfs/Blog_Images/275x155_the-year-of-mobile-marketing.jpg?width=326&name=275x155_the-year-of-mobile-marketing.jpg "mobile-marketing-in-ecommerce.jpg")](http://blog.brightpearl.com/year-mobile-marketing-top-3-trends-driving-new-mobile-commerce-economy) [The Year of Mobile Marketing: The Top 3 Trends Driving the New Mobile Commerce Economy](http://blog.brightpearl.com/year-mobile-marketing-top-3-trends-driving-new-mobile-commerce-economy) [![spikeball.jpg](https://info.brightpearl.com/hs-fs/hubfs/275x155_Spikeball_0_1.jpg?width=546&name=275x155_Spikeball_0_1.jpg "spikeball.jpg")](http://www.brightpearl.com/expertise/customer-stories/spikeball) [Customer Story Spikeball](http://www.brightpearl.com/expertise/customer-stories/spikeball) ![](https://static1.squarespace.com/static/576a42e73e00be6e59a5e6c7/t/585b602c4402432c4bc69298/1497371886838/brightpearl+footer+logo?format=300w)   Company [About us](https://www.brightpearl.com/company/our-story) [Our people](https://www.brightpearl.com/company/our-people) [Careers](https://www.brightpearl.com/company/careers/our-culture) [Press center](https://www.brightpearl.com/company/press-and-media) Useful links [Support](https://help.brightpearl.com/hc/en-us) [T & C’s](https://www.brightpearl.com/ts-cs) [Privacy policy](https://www.brightpearl.com/privacy-policy) [Security](https://www.brightpearl.com/security) Partner Services [Find a Partner](https://www.brightpearl.com/find-a-partner) [Become a Partner](https://www.brightpearl.com/become-a-partner) [Refer a customer](https://www.brightpearl.com/refer-a-customer) [Partner resources](https://www.brightpearl.com/partner-resources) Contact us US: +1-888-320-5069 UK: +44(0) 117 981 7361 [Get in touch](https://www.brightpearl.com/contact-sales/) [Contact support](https://www.brightpearl.com/contact-sales/) --- - [![Pinterest icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/pinterest.png)](https://www.pinterest.com/brightpearlhq/) - [![Youtube icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/youtube.png)](https://www.youtube.com/channel/UClXK_fCIwLOiqjllASBq2PA) - [![Google icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/google.png)](https://plus.google.com/u/0/+Brightpearl) - [![Facebook icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/facebook.png)](https://www.facebook.com/BrightpearlHQ/) - [![Linkedin icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/linkedin.png)](https://www.linkedin.com/company/brightpearl) - [![Twitter icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/twitter.png)](https://twitter.com/BrightpearlHQ) --- © Brightpearl Copyright 2020 All rights reserved Be Better Retailers