--- title: An Introduction to Omnichannel Retail - Brightpearl description: Find out how omnichannel retail is essential to growing businesses with this introductory guide. Find out more & gain best practice tips at Brightpearl. --- [![Logo_Brightpearl-logo-Blue-full_EDIT.png](https://info.brightpearl.com/hs-fs/hubfs/Logo_Brightpearl-logo-Blue-full_EDIT.png?width=830&name=Logo_Brightpearl-logo-Blue-full_EDIT.png "Logo_Brightpearl-logo-Blue-full_EDIT.png")](http://www.brightpearl.com) [![Book a Demo](https://no-cache.hubspot.com/cta/default/2304371/8b4a5e50-9cc9-4cae-9bfe-95023e61d39e.png)](https://cta-redirect.hubspot.com/cta/redirect/2304371/8b4a5e50-9cc9-4cae-9bfe-95023e61d39e) ![landing_page_bg-02.jpg](https://info.brightpearl.com/hs-fs/hubfs/landing_page_bg-02.jpg?width=4000&name=landing_page_bg-02.jpg "landing_page_bg-02.jpg") # An Introduction to Omnichannel Retail Customers nowadays have the opportunity to make purchase decisions at every twist and turn, making an omnichannel strategy essential for any retailer. In this guide, you'll find the advice you need to navigate the always evolving and ever-so important world of omnichannel retail. ![an-introduction-to-omnichannel-retail](https://info.brightpearl.com/hs-fs/hubfs/Whitepapers/2016%20New/Guide-to-omnichannel_3d.png?width=566&name=Guide-to-omnichannel_3d.png "an-introduction-to-omnichannel-retail") #### What omnichannel means for independent retailers  #### Finding the right omnichannel blend for your store #### Action steps to help you become omnichannel focused  #### "To the point and easy to read." ![White-paper-testimonial-james-encompassed_0.jpg](https://info.brightpearl.com/hs-fs/hubfs/Images/eBooks,_Guides_and_Whitepapers/White-paper-testimonial-james-encompassed_0.jpg?width=400&height=400&name=White-paper-testimonial-james-encompassed_0.jpg) James Detain, Encompassed Ltd #### "The most informative, enlightening and supportive set of information you can get for your retail business." ![White-paper-testimonial-elaine-swiftdatapro_0.jpg](https://info.brightpearl.com/hs-fs/hubfs/Images/eBooks,_Guides_and_Whitepapers/White-paper-testimonial-elaine-swiftdatapro_0.jpg?width=200&height=200&name=White-paper-testimonial-elaine-swiftdatapro_0.jpg) Elaine Honeywood, SwiftDataPro ### Recommended content just for you Read our pick of the best [![ebay-vs-amazon.jpg](https://info.brightpearl.com/hs-fs/hubfs/Blog_Images/ebayvsamazon.jpg?width=342&name=ebayvsamazon.jpg "ebay-vs-amazon.jpg")](http://blog.brightpearl.com/ebay-vs-amazon-a-selling-guide-infographic) [eBay vs Amazon \[Infographic\]](http://blog.brightpearl.com/ebay-vs-amazon-a-selling-guide-infographic) [![how-to-create-omnichannel-brand-synergy.jpg](https://info.brightpearl.com/hs-fs/hubfs/social-suggested-images/nublue-synergy.jpg?width=1280&name=nublue-synergy.jpg "how-to-create-omnichannel-brand-synergy.jpg")](https://blog.brightpearl.com/how-to-create-online-offline-brand-synergy) [How to Create Omnichannel Brand Synergy](https://blog.brightpearl.com/how-to-create-online-offline-brand-synergy) [![sales-tax-guide-for-omnichannel-sellers.jpg](https://info.brightpearl.com/hs-fs/hubfs/social-suggested-images/sales-tax-guide-for-omnichannel-sellers.jpg?width=789&name=sales-tax-guide-for-omnichannel-sellers.jpg "sales-tax-guide-for-omnichannel-sellers.jpg")](https://blog.brightpearl.com/sales-tax-guide-for-omnichannel-sellers) [Sales Tax Guide for Omnichannel Sellers](https://blog.brightpearl.com/sales-tax-guide-for-omnichannel-sellers)   ![](https://static1.squarespace.com/static/576a42e73e00be6e59a5e6c7/t/585b602c4402432c4bc69298/1497371886838/brightpearl+footer+logo?format=300w)   Company [About us](https://www.brightpearl.com/company/our-story) [Our people](https://www.brightpearl.com/company/our-people) [Careers](https://www.brightpearl.com/company/careers/our-culture) [Press center](https://www.brightpearl.com/company/press-and-media) Useful links [Support](https://help.brightpearl.com/hc/en-us) [T & C’s](https://www.brightpearl.com/ts-cs) [Privacy policy](https://www.brightpearl.com/privacy-policy) [Security](https://www.brightpearl.com/security) Partner Services [Find a Partner](https://www.brightpearl.com/find-a-partner) [Become a Partner](https://www.brightpearl.com/become-a-partner) [Refer a customer](https://www.brightpearl.com/refer-a-customer) [Partner resources](https://www.brightpearl.com/partner-resources) Contact us US: +1-888-320-5069 UK: +44(0) 117 981 7361 [Get in touch](https://www.brightpearl.com/contact-sales/) [Contact support](https://www.brightpearl.com/contact-sales/) --- - [![Pinterest icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/pinterest.png)](https://www.pinterest.com/brightpearlhq/) - [![Youtube icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/youtube.png)](https://www.youtube.com/channel/UClXK_fCIwLOiqjllASBq2PA) - [![Google icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/google.png)](https://plus.google.com/u/0/+Brightpearl) - [![Facebook icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/facebook.png)](https://www.facebook.com/BrightpearlHQ/) - [![Linkedin icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/linkedin.png)](https://www.linkedin.com/company/brightpearl) - [![Twitter icon](https://s3-us-west-2.amazonaws.com/s.cdpn.io/332516/twitter.png)](https://twitter.com/BrightpearlHQ) --- © Brightpearl Copyright 2020 All rights reserved Be Better Retailers