The direct-to-consumer (DTC) movement, headed up by brands like Nike, Levi and L’Oréal has set the industry alight in recent years. It stems from changes in consumer buying behavior, the evolution of the market itself and born online brands, such as Dollar Shave Club, Under Armour and Glossier that have put pressure on traditional wholesale brands.
If you’re a brand that isn’t selling directly to consumers but is considering it, or you’re struggling to adapt or grow your existing DTC channel, then this guide is for you.
By reading it, you'll learn about:
- What's caused the shift towards DTC business models
- The challenges and opportunities of selling directly to consumers
- Top traits of successful ecommerce businesses
- When it's viable to launch your own retail channel
- What customers expect when it comes to the end-to-end buying experience
- The ideal technology stack to support your shift to DTC
Download the guide now to gain best practice advice and information for successfully navigating the world of direct-to-consumer.
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About Brightpearl
Brightpearl is a cloud-based ERP for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.
Brightpearl’s complete back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management and logistics in one centralized system.
