A new report from Brightpearl and Endless Gain which utilizes consumers and brands’ attitudes as well as cutting-edge biometric research to shine a light on the shake-up being caused by the Direct-to-Consumer (DTC) movement.Download the Report
As major brands like Nike and L’Oreal shift significantly towards a direct-to-consumer model and disruptors like Dollar Shave Club, Under Armour, and Warby Parker explode into the market, they pose a dangerous new threat to retailers and established brands who are failing to grasp the need to be ‘fast & frictionless’.
Brands must now act fast to embrace the DTC opportunity and meet new shopper expectations, or risk being eaten for breakfast by brands who are already owning the entire customer journey. This is the new reality for DTC brands.
Download the new report from Brightpearl and Endless Gain which shines a light on the shake-up being caused by the DTC movement.
Learn why so many brands who sell directly to consumers are failing to offer the fast and frictionless end-to-end buying experiences their customers demand. Gain insight into the pain points that must be addressed for brands to align with new expectations for seamless shopping that are being set by their counterparts. The report will help you to:
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state of the nation report into DTC and the frictionless shopping shake-up.
Brightpearl is a cloud-based ERP for retailers and wholesalers to manage the heart of their business easily from one single system. Our mission is clear: automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfilment, warehouse and logistics. In addition, the solution has high-performing connectors to the major e-commerce platforms, including Magento, BigCommerce and Shopify.