Brightpearl report

A Returning Problem

Are retailers planning to follow Amazon’s lead and cut off serial returners - and will shoppers
accept potential lifetime bans for ‘returning too much’?

Get the report


Serial returners are a growing problem for retailers, damaging their already tight margins. With Amazon’s recent decision to ban customers who return too much, is this a strategy other retailers might adopt and will shoppers accept or even support the possibility of being ‘banned’ for returning too many items?


This latest special report from Brightpearl deep dives into Amazon’s recent decision to ban serial returning customers, and the consequences this might have on the retail sector at large.

Download ‘Banned? A Returning Problem’, for insight into whether retailers plan to follow Amazon’s lead towards problematic returners and how, as well as shoppers’ reactions, and the potential impact on their buying habits.

This report will help you to

  • Gain insight into the alarming rise of serial returners and the predicted impact on retailers’ margins Understand attitudes towards potential ‘serial returner bans’, how this might impact on the consumer-brand relationship and influence shopping habits
  • Obtain comprehensive views from retailers, industry experts and self-proclaimed serial returners on whether ‘bans’ are the most effective solution for chronic returners
  • Understand the lighter touch alternatives to lifetime bans that shoppers are in favor of and which may help protect relationships with customers
  • Gain insight into the technologies that can help retailers better prepare for and make informed decisions on tackling the growing serial returner problem.

Get 'Banned? A Returning Problem', today!

Share a little bit of information and we’ll give you a whole lot more, including this special report into
the tactics leading brands are employing to tackle problematic shoppers.

About Brightpearl

Brightpearl is a cloud-based ERP for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfilment, warehouse and logistics. In addition, the solution has high-performing connectors to the major e-commerce platforms, including Magento, BigCommerce and Shopify.


Brightpearl is designed for retailers and wholesalers and enables omnichannel merchants to manage the heart of their business easily from one single system. Our team guides merchants through a highly efficient implementation process which typically gets them up and running in less than 60 days. Founded in 2008 with offices in the U.S. and UK, Brightpearl is used by more than 1,200 merchants around the world processing over $1.4bn of orders in the last 12 months.

Brightpearl App

For more information,
Connect with Brightpearl on